© Andy Patrick 2018
More cars. Fewer starbursts.
This Subaru Dealer was frustrated. Car dealer websites were all too busy an difficult to use. They were looking for a clean and modern design that focused on user needs – not flashy promotions. The result was a modern but functional design that still leads the way for all car dealerships.
Finding vehicles made easy.
Help users find their car in as few clicks as possible. That was the main goal. To make this possible, I included a vehicle search right in the banner. I also asked myself the main questions I would ask if I were looking to buy a car myself and gave directional callouts for each of them to help people get there faster.