Calling all Heroes
Rubber—especially from vehicle tires—has been an environmental problem for a long time. Ecore has made it its mission to find more sustainable uses for that material, recycling it into flooring for gyms, offices, and other spaces. This campaign was designed to bring big businesses on board in a win-win partnership: they’d have a responsible way to get rid of their waste rubber, and Ecore would get the materials it needs to create new products. Note - This work is concept work the partnerships shown weren't actioned.
Be a Zero.
The campaign was aimed at helping these massive businesses work towards having a reduced carbon footprint or working towards being "Net Zero". It took a typically negative statement of "being a zero" and flipped it on it's head to be a positive. Making potential clients stop and think and thus pulling them into the concept.
