Unforgetabowl New Bowls
Pita Pit was launching a new food offering that wasn't in a Pita! That was a big deal. It's a brand that I personally love and couldn't wait to get my hands on a new rice bowl. So we positioned them with this in mind that it was exciting to get all the great Pita Pit flavour in a bowl format with rice.
Customizabowl
The campaign needed to show that every bowl still delivered the classic Pita Pit experience: you could make it exactly how you wanted. Visually, that meant highlighting all the customization options, the fresh ingredients, and—of course—the fact that it all came in a bowl.
